7 Favourite IKEA Campaigns

This is my guest post for Higher and Higher by my friend Petya Georgieva. Petya is a PR professional in Bulgaria and an active blogger. I recommend you check out her PR blog and follow her on Twitter.

IKEA is well-known and recognised around the world for its affordable and smart furniture it sells in its huge blue and yellow stores across the world. The Swedish brand is also one of most innovative companies in terms of design, simplicity, user experience and marketing. In fact, IKEA campaigns have won various awards around the globe. The success and popularity of their campaigns are so high that every time a new campaign starts, creative agencies and marketing departments need to put more and more effort to maintain the level of ingenuity. And so far it seems to be working. IKEA campaigns continue to be original, creative and fun.

IKEA also understood the importance of different markets and carefully considers cultural differences when starting a campaign. The end products usually are quite different and amusing. Here I have selected some of my favourite campaigns by IKEA, each of them designed for a specific region.

IKEA Germany

This campaign was set to promote IKEA’s assembly service, where for a small rate per hour you can hire an IKEA employee to set up your newly bought furniture and spare you the extra hustle of doing it on your own. Although I have to say that some of the designs in the video catch the

IKEA Austria

IKEA comes from Sweden – a country where people are very open-minded and friendly. It is probably one of the reasons why Swedish people are quite comfortable with the topic of homosexuality.

And it seems that they’ve tried to transfer this in a TV spot for the Austrian market. Watch this hilarious ad with an unexpected twist at the end…

IKEA France

Paris is famous for its beautiful architecture, parks, fashion and recently, its subways. Have a look at how IKEA managed to transform a dull subway into a desirable place for people to hang out and take a break from the busy city life…

IKEA The Netherlands

This one is actually quite current. Here is the 365 campaign where IKEA commits to publish a different commercial everyday. This definitely requires great planning and organisational skills. Watch the video for more details…

IKEA Australia

This campaign was designed to celebrate the 60th anniversary of the IKEA catalogue. The great 3D street art quickly attracted a lot of spectators who were able to “dive” in the IKEA world…at least for a couple of minutes…


This is another great and really funny campaign. With the help of stand-up comedians IKEA asks you to join the debate on who is messier – men or women? Seems like this is one of these on-going never-ending disputes. Can IKEA declare a clear winner? Well, for starters you can watch the video first and then cast your vote here

Last, but not least, I’d like to share my favourite with you.

This is IKEA The Kitchen campaign which promotes the brands ktichen line. When I go to IKEA I barely spend time looking at their kitchen department and I doubt that most people around my age do. But after watching this, I think the next time I’m at IKEA I will have a look at their kitchens…just for fun.

Oh, and I just can’t stop listening to this song!

And here is the whole version of the song: