My admiration for Posterous

Recently, I started working on a new project about Formula One Marketing. It’s a blog where I present my thoughts and share news regarding developments in the world of F1.

To set up the blog I considered several platforms and decided to go with something new. So, I chose Posterous and I must say that it is a really great and simple to use tool. In fact, its simplicity and ability to post “on-the-go” are the two features that really sold it to me.

Great email functionality

You can set up your blog just by sending an email and later, you can maintain your blog just through email. The platform also has a nice little app for iPhone (also works on the iPad, although not as well) which lets you publish new content in just a couple of easy steps.

Design

The designs you can choose for your blogs are also great and have a nice minimalistic feel to them – usually, they include a single-colour background and a nice font-type that fits quite well with it. And this is also very simple to set up.

Pages

Pages and links are easily uploaded as well. By going through the main settings page, you can set them up in almost no time.

Analytics

Another great feature about Posterous is the ability to quickly set up a feedburner subscription system and connect the site with Google Analytics. Gaining thorough insights about the project is extremely important to me and with Analytics I can easily get access to such information.

It’s very social!

Furthermore, Posterous offers its users to connect their blogs to the big social networks – Facebook, Twitter, LinkedIn. This way you can set up the “autopost” feature, so that your new content is shared on all your social channels (and later you have the ability to repost with just a click of a button). This feature also allows you to connect with your friends or followers and subscribe to their Posterous feeds (in case they have one). And all that, again, with just a click of a button.

To sum up, Posterous is a great platform for bloggers who are looking for a simple tool where they can quickly and easily share their thoughts, supported with all kinds of media (photos, videos, sound recordings).

Advertisements

Timing in the online world matters – lessons from Dan Zarella

Today we are bombarded with content from everywhere. Especially online. Everyone who is actively participating on the internet is competing for our attention. Both content creators and curators are interacting intensely through various means like email, social networks, blogs, etc. And it is becoming more and more easily to start feeling overwhelmed and lost in all this information. Therefore, it is essential to understand and plan carefully when and how you are taking part in these exchanges.

Fortunately, a couple of days ago, Dan Zarella – the social media scientist working at HubSpot, presented his recent findings on “the science of timing” in a great webinar. I’ve been following Dan for quite some time and took part in several of his webinars as a result of which I’ve gained important understanding about the world of social media, email and blogging.

As I said, the webinar I’ll point out in this post is about timing. Timing regarding social networks, email and blogging activity. Here are some of the main points from Dan’s presentation (or takeaways as he prefers to call them):

Social media:

– Retweeting happens most during the afternoon, mostly between 12PM and 6PM
– Tweeting more on a regular basis during the week, don’t worry that your followers will be overwhelmed by your tweets – this will also help you increase the number of followers
– However, if you are looking to gain more clicks to your own content (webpage, blog) make sure you don’t bury these links in other updates you are tweeting/retweeting
– If you are focusing on spreading your content on Facebook, share links during the weekend

Email:

– People read email most frequently during mornings, therefore posting early in the morning increases the chance of your message to be read
– Experiment with emailing over the weekend – open and click rates are higher at that time, yet bounces and abuse reports are also higher. Email gets most attention on the weekends
– Sending more emails increases the click-through rates and decreases unsubscribe levels
– Newest subscribers are the best – they are likely to remember you best and have higher interest in your email

Blogging:

-Similar to email, blogs are most read during the morning, yet one must not underestimate that 40% of people still read blogs at night
– People read more blogs during weekdays
– Yet if you want to have more comments, try blogging over the weekends – people are more inclined to join your discussions on Saturdays and Sundays
– People who link to your content are most active early in the morning, during the week
– More frequent blogging will result in more views and linking

These are in brief the major points of the webinar. One thing you should note is that the times used in the presentation are according to the EST time zone, but I believe that the same time frames can be related to time zones within Europe.

Here is an interesting tool by HubSpot which will show you your most retweetable times and days:

http://TweetWhen.com

And here is Dan’s presentation on the science of timing:

The most important media corporation – YOU!

The most important media corporation!

I believe that in today’s interconnected world each and every one of us is a media corporation with several media outlets. If you are reading this, you are a member of my audience. You probably found this content on platforms like WordPress, Facebook, Twitter or similar. So, you’re also using these channels. You produce, consume and share content on them. Therefore, these are your media outlets – all of them part of your media corporation: YOU. We can also look at it as your personal brand.
Continue reading