Social media training for your company

Time to learn!

Today, Radian6 published their new eBook called “Training your company for social media.” I just finished reading it and I can honestly recommend it to anyone who is working towards implementation of social media within their organisation. It is concise and to the point. Reading it will not take you more than half an hour and at the end you will have a really smart framework to plan a social media training program.

Download the ebook from here!

In a previous post I’ve written about the importance of educating and integrating social media within the organisation and with the knowledge that Radian6 are providing it is now much easier to start working on these objectives. I took a few notes while reading the book and here I will present you some of my takeaways. Of course, I encourage you to download the full document and read in depth how you can design a social media training course.

Here are my notes:

– Hiring a “digital native” intern won’t solve your problems – even the most skilled social networkers require training

– Employees can be divided in several categories based on technological adoption and probably there are at least two of these groups within your organisation:
– digital native
– savvy technologist
– reluctant user
– digital contrarian
– digital newbie
It is necessary to educate all your employees – Victory loves preparation!

– Track and report results on a regular basis; social media monitoring tools are essential and require training

– Train employees to be aware of the brand’s digital footprint

– Designing your training program will require a clear understanding of the expectations and needs of your different departments – holding conversations about the objectives of social media with the different teams is a must before actual training begins

– Current employees can form your social media training team or if you have the resources you can choose an external advice

– Your training framework should include topics from the very basic concepts of social media to the more complex fields of social media measurement and influence

– It is essential that you trust your employees and give them freedom of expression – as long as it is in line with the social media guidelines you have put in place already

– Mistakes will happen – do not panic, deal with it quickly and in a transparent way

– Be human and provide excellent customer service through your social media channels

– “Keep engagement natural, effective, and … human.”

Do you understand all of these?

I hope you enjoy reading the book as much as I did. I am also curious about your experience with social media training. Have you participated in similar programs or designed a course like this? What can you add? Let me know in the comments!

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Integrating social media within the organisation

Integrating social media within all departments and educating employees about it are important tasks each organisation must undertake in order to survive, stay relevant and benefit in today’s world. These interrelated processes of integration and education can create communication opportunities for your organisation – both internally and externally.

Internally, it will facilitate a better understanding of organisational culture, goals and new developments. Employees who are taking part in various social networks can connect with each other and move online the discussions they have during their lunch or coffee brake. They might talk about personal topics, but also cover subjects about their employer, the business day and other activities surrounding the organisation.

Externally, your employees will be “out there” in the online world where your past, current and potential customers are. They all become contacts to the organisation and also, its ambassadors. People interested about new products or job opportunities, for instance, can find your employees and approach them at any time. And both parties can start an interaction that can greatly benefit the organisation and its customers.

In fact, there is a big opportunity here. First, by integrating and educating about social media within the borders of your organisation, your employees have the opportunity to see the big picture and understand better who and why are they working for such an organisation. And second, because your employees can now become more engaged with and know better the organisation – they are more likely to positively portray it to the outside world. And I don’t mean just the online, but also the real, physical, world.

A recent development, brought out yesterday by LinkedIn, will stress the importance of integration and education about social media within organisations. The network is allowing it’s users to use new sharing features on their personal and corporate websites. Profile and company badges that show who works for your organisation can now be added to your webpage. Follow this link to learn more about these new tools.

Transparency has become an inherent feature of the successful modern organisation. I don’t think any organisation can avoid being transparent now. Of course, there are certain things that will always stay private and within the borders of organisations (and they should be). But the communication reality is changing, or should I say evolving, constantly to more and higher levels of openness.