3 Great Interactive Marketing Campaigns with RFID and Facebook

I am a big admirer of new technology and its application in marketing, especially when the result is a novel and remarkable user experience. The use of Radio-frequency identification (RFID) technology and Facebook in interactive marketing campaigns is a combination that creates such an effect.

Recently, I have been researching a bit more about this technology and the possibilities it can bring to the field of marketing and communication. And I managed to find a few really interesting cases which I think are worth sharing.

Below you will see three campaigns from the automotive, drinks and holiday industries.

Renault

The first one is a case by Renault. Earlier in the year, Renault participated in the Amsterdam auto show in The Netherlands. Visitors to their stand were able to interact in a quite unusual way and to connect their online and offline worlds. And all of this with just a plastic card…well not exactly, as you can see from this video:

Coca-Cola

The second case features Coca Cola and their Summer Village initiative organised in Israel. The organisers were able to find a great and entertaining way to let the teenage visitors to share their experience in the real world with their friends online. And all of that with the help of a bracelet…and a chip, and Facebook of course. Here’s the video:

Ushuaia Beach Hotel

The third case comes from a very warm and sunny place – Ibiza. The Mediterranean island becomes the party centre of Europe for three months every year. As a result of that local clubs are faced with the big challenge of attracting the attention of the visitors. If you have been to Ibiza you can’t have missed all the people inviting you to parties in random clubs and all the other crazy ways they’ve come up with over the years to attract your attention. Well, this year, the Ushuaia beach hotel and club found a great way to stand out from the crowd. Again with the help of a few simple tools. Take a look:

All these cases and the speed at which agencies are adopting the innovation bring me a sense of encouragement that very exciting times are ahead for all of us involved in digital communications. I’m really looking forward to more creative uses of this technology by marketing and communication professionals!

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Designing great ideas

Creative thinking is an essential skill for every marketing and communication professional and to stay on top of it we must always be in motion. By being in motion I don’t just mean moving physically from one place to another, but also meeting people with similar ambitions and goals in life who have different interests from our own, and constantly being on a lookout for inspiration from the surrounding world.

Recently, I have learned something about creativity and the way my mind works. I had just finished a study abroad period in Sweden where I lived for the past six months. This was a great opportunity to experience a different culture, meet the people there and learn a lot about Sweden and the Swedish. However, Sweden and Holland (where I previously lived) are not that different from each other and the change was not as dramatic as I had expected. As a result of that I wasn’t really able to get out of my comfort zone and find a challenge that could fire up my mind and activate my creative thinking. That doesn’t mean I wasn’t creating stuff – I had been working on two blogs and have significantly increased my online presence and used the time I had to build a nice little professional network.

What I missed, however, was those amazing little moments when great ideas just seem to appear in front of you, even when you are asleep. My brain was simply not getting enough food for thought. Moving is living and there wasn’t that much moving at the time.

A couple of weeks ago I left Sweden and went to Germany for a few days before I left to Spain for a weeks holiday on one of it’s islands in the Mediterranean. I also reconnected with one of my closest friends with whom we share pretty similar ambitions, yet our interests are in two quite different fields. And as usual we had great conversations.

This had a remarkable effect on me. Suddenly, as if my brain had awaken again and started generating all these great ideas. In addition, the wonderful Spanish environment and the sea had become an infinite source of inspiration.

What I have learned from this experience are three very simple and rather obvious lessons about the creative process. In order to stimulate creative thinking and generate great ideas a person should:

– seek a change of environment and try to escape the grasp of the comfort zone

– have conversations with like minded individuals who have interests different from our own

– take inspiration from the surrounding world and apply it to his or her great ideas

I believe that combining these three steps is the way forward to escape from the greyness of everyday life and stimulate these creative juices. Consequently, you will experience the great process of coming up with something brilliant…and that as you know is a feeling like no other!

Always keep your eyes and mind open

Minds are like parachutes – they only function when open.

Sir Thomas Dewar

Tommy Dewar

This is one of my favourite quotes by Sir Thomas Dewar – one of the greatest salesmen of the 19th century. In one short sentence he managed to pack one simple truth about progress – it’s only possible if people appreciate innovation and variety. The same statement is valid also for success. Especially in today’s global world – a world of interconnected different societal and technological cultures. Continue reading

Welcome to wonderland!

Today, the final stage of the Formula 1 season began. The last event of the calendar takes place on the Yas Marina Circuit in Abu Dhabi. There are not enough words to describe this place – let’s just say that it is one of the jewels in the crown of the F1 world. This is a place where great imagination meets great technology. And most certainly creativity and innovation are in abundance around the place… Continue reading

Meet the innovator of the future

 

Is this me in a few years time?

Don’t worry, I still don’t believe that the innovators of the future will turn into walking light bulbs (although one can never be too certain of anything) and look like this. They might look sillier or smarter, older or younger…or, maybe, somewhere in the middle…

Anyway, this morning I stumbled upon an interesting article in The New York Times where the author presents his views on where America will be in the 21st century. Continue reading