Twitter is doing it right!

Recently, Twitter has been undertaking quite a lot of changes in the quest of becoming more of a mainstream social media platform and increase its user base. The last two weeks have seen three very important developments which, in my opinion, will help push Twitter to the next level. Automatic link shortening, a new photo sharing service, and an exciting integration with Apple’s mobile operating system iOS 5 are very strong statements about the company’s ambition.

Link shortening made easy


There have been plenty of services that offered link shortening, but unless you were using a third-party application like TweetDeck (which is already owned by Twitter), the process has not been as smooth as with this new update. With it Twitter now offers its customers the ability to share more content faster without worrying too much about the character limitation.

(Read more about the new link-shortener here)

Photo sharing

In a partnership with the photo sharing website Photobucket, Twitter now offers it’s own service that will probably make tools like “yfrog” and “twitpic” obsolete. With a click of a button you can easily add your photo and a description with it. No need to go to an external website. And the photos will now be displayed in the sidebar, next to the stream.

(Get a hands-on view of the new photo sharing tool here)

iOS 5 integration


This is a development that I find the most exciting of all. It is also a great strategic move that will ensure higher adoption rate of Twitter. Especially among Apple customers. In the next version of the mobile operating system Twitter is very deeply integrated and will allow users to share their activity online from pretty much everywhere with just a single tap. Moreover, you will also be able to share your location with your followers. Mobile usage of Twitter is higher than usage on desktop PC’s or laptops, therefore it is a logical move to add the service to one of the most popular OS currently on the market.

(Take a look at what’s in store for the iOS users here)

These are exciting times for Twitter and may I say its users. The desire to improve and reach new levels will bring a lot of benefits to everyone using the service. Furthermore, such developments will result in the acquisition of new customers. Another important benefactor from these improvements will be brands and marketeers who will quickly adopt these technologies in their quest to retaining and obtaining new customers.

I have a feeling that Twitter will continue its growth. So far, it seems that Jack Dorsey and co are on the right track and know pretty well what they are doing. I am really curious what the next few months will bring us in terms of development of the service.

What are your predictions? And do you think this is a good move for Twitter?

3 PR lessons from the Charlie Sheen saga

Picture from @charliesheen 's Twitter stream

Charlie Sheen. Over the last couple of days you’ve heard a lot about him. The stories have been everywhere – press, TV, internet, radio. Putting aside the players and issues in this story, I’d like to focus your attention on three communication practices which I believe the actor’s public relations team has been doing really well.

Express clearly your side of the story and stick with it!

First, and most important of all, over the last week the actor and his team of publicists have been openly sharing their side of the story. Charlie Sheen, being a spokesperson for himself, tells his story in a transparent, honest and direct way, in a language that is easy to understand by everyone. The message he wants to communicate is very clear, he sticks with it all the time, and repeats it confidently over and over again – he is clean, ready to get back to work, and the twitter hashtags #winning and #tigerblood are well-known nowadays.

In contrast, there has been almost no word from the camps of Chuck Lorre and CBS. Those two parties have missed on the opportunity to present to the wider audience their own side of the story. As a result of that, the public might turn against them in the near future and take the side of Sheen later. Hearing only statements like “no comment” will most certainly not help their cause.

Increase exposure to your message!

Second, the actor’s camp has generated enormous level of exposure for their message. Charlie Sheen interviews have been broadcasted, published and streamed all over the place. And all of them happened in the time frame of 48 hours! Moreover, various different media have been utilised to help increase the exposure levels. You open a newspaper and you read about the actor. You switch on the TV and you can see an interview with him. You tun on the radio and you can immediately recognise his husky voice. You go online and you are overwhelmed by the amount of material streaming across various social networks, blogs and other sites. You simply can’t avoid it – you’ve been exposed to the message. Job well done PR Team Charlie!

Pay attention to new technologies!

Third, Charlie Sheen’s communications team did not ignore the importance of new technologies. In this particular case, the actor’s team acted quickly to get him on Twitter and start spreading the message on the social network. And what a result that was! His account (@charliesheen) has become the fastest growing twitter account ever. In two days the actor accumulated more than 900 000 followers. At the time I am writing this post he has more than 1,3 million followers! No one has ever done that in such amount of time. By starting a Twitter account, the actor quickly expanded his network and was presented with a great platform where he can express all his thoughts. Using this medium, the actor can easily share his side of the story and continue to increase the exposure to his message.

To sum up, going in front of the public with a clear, honest and easy to understand message, using various media to increase the exposure to this message, and adopting new communication technologies has allowed Charlie Sheen to present his side of the story surrounding his personal life to a broad and influential audience.

This is what I find most interesting from this whole story. What about you? Can you infer any other good communication practices from this case study? Let me know in the comments!