Today, Radian6 published their new eBook called “Training your company for social media.” I just finished reading it and I can honestly recommend it to anyone who is working towards implementation of social media within their organisation. It is concise and to the point. Reading it will not take you more than half an hour and at the end you will have a really smart framework to plan a social media training program.
Download the ebook from here!
In a previous post I’ve written about the importance of educating and integrating social media within the organisation and with the knowledge that Radian6 are providing it is now much easier to start working on these objectives. I took a few notes while reading the book and here I will present you some of my takeaways. Of course, I encourage you to download the full document and read in depth how you can design a social media training course.
Here are my notes:
– Hiring a “digital native” intern won’t solve your problems – even the most skilled social networkers require training
– Employees can be divided in several categories based on technological adoption and probably there are at least two of these groups within your organisation:
– digital native
– savvy technologist
– reluctant user
– digital contrarian
– digital newbie
It is necessary to educate all your employees – Victory loves preparation!
– Track and report results on a regular basis; social media monitoring tools are essential and require training
– Train employees to be aware of the brand’s digital footprint
– Designing your training program will require a clear understanding of the expectations and needs of your different departments – holding conversations about the objectives of social media with the different teams is a must before actual training begins
– Current employees can form your social media training team or if you have the resources you can choose an external advice
– Your training framework should include topics from the very basic concepts of social media to the more complex fields of social media measurement and influence
– It is essential that you trust your employees and give them freedom of expression – as long as it is in line with the social media guidelines you have put in place already
– Mistakes will happen – do not panic, deal with it quickly and in a transparent way
– Be human and provide excellent customer service through your social media channels
– “Keep engagement natural, effective, and … human.”
I hope you enjoy reading the book as much as I did. I am also curious about your experience with social media training. Have you participated in similar programs or designed a course like this? What can you add? Let me know in the comments!