Recently, Twitter has been undertaking quite a lot of changes in the quest of becoming more of a mainstream social media platform and increase its user base. The last two weeks have seen three very important developments which, in my opinion, will help push Twitter to the next level. Automatic link shortening, a new photo sharing service, and an exciting integration with Apple’s mobile operating system iOS 5 are very strong statements about the company’s ambition.
Link shortening made easy
There have been plenty of services that offered link shortening, but unless you were using a third-party application like TweetDeck (which is already owned by Twitter), the process has not been as smooth as with this new update. With it Twitter now offers its customers the ability to share more content faster without worrying too much about the character limitation.
(Read more about the new link-shortener here)
In a partnership with the photo sharing website Photobucket, Twitter now offers it’s own service that will probably make tools like “yfrog” and “twitpic” obsolete. With a click of a button you can easily add your photo and a description with it. No need to go to an external website. And the photos will now be displayed in the sidebar, next to the stream.
(Get a hands-on view of the new photo sharing tool here)
iOS 5 integration
This is a development that I find the most exciting of all. It is also a great strategic move that will ensure higher adoption rate of Twitter. Especially among Apple customers. In the next version of the mobile operating system Twitter is very deeply integrated and will allow users to share their activity online from pretty much everywhere with just a single tap. Moreover, you will also be able to share your location with your followers. Mobile usage of Twitter is higher than usage on desktop PC’s or laptops, therefore it is a logical move to add the service to one of the most popular OS currently on the market.
(Take a look at what’s in store for the iOS users here)
These are exciting times for Twitter and may I say its users. The desire to improve and reach new levels will bring a lot of benefits to everyone using the service. Furthermore, such developments will result in the acquisition of new customers. Another important benefactor from these improvements will be brands and marketeers who will quickly adopt these technologies in their quest to retaining and obtaining new customers.
I have a feeling that Twitter will continue its growth. So far, it seems that Jack Dorsey and co are on the right track and know pretty well what they are doing. I am really curious what the next few months will bring us in terms of development of the service.
What are your predictions? And do you think this is a good move for Twitter?