A lot has been written around the web about commenting on blogs. And it seems that this is an ongoing discussion which will not end soon because our attitudes and behaviours online are constantly evolving – in line with all the new technological advancements that seem to occur on a daily basis. Recently, I had a similar discussion with my friend Katina Kostova. We talked about the reasons why some people barely (if at all) comment on blogs? In our short correspondence several points are worth mentioning here, I think.
First, there is the fact that majority of active online users are only consumers of information. They are not looking for a discussion on a certain topic or to build relationships with the writers. And if they want to react to what they’ve just read, it is much easier to click on the “share” button and continue to the next post or article. To tackle this behaviour, readers need to show discipline and start to comment on a regular basis. Given enough time this activity will become almost like a habit. Leaving comments on a regular basis will leave an impression with the other participants in the conversation who will start to recognize the name of the commenter.
Second, there seems to be a trend in shifting the discussion from the blogs to other social networks like Twitter, Facebook and LinkedIn. Sharing through these platforms takes much less time, it’s easier to write a short note with the link than writing a long comment in the blog, and the chance that more people will be exposed to the note/comment is higher.
Third, there might be some psychological barriers to commenting on blogs. Some people might be afraid of confrontation or scared of insulting the author. They might prefer to share their opinion and critique privately – directly to the author, rather than stating them openly in the public. Furthermore, the person writing the comment might feel uncertain or insecure. One might not feel competent enough about the topic or as knowledgeable as the other participants who are leaving comments and simply avoid joining the conversation.
These are some of the reasons we covered in our short talk. I am sure that there are other reasons that stop people from commenting on blogs. I would love to hear from you and read your own thoughts on the subject.