Commenting on blogs

A lot has been written around the web about commenting on blogs. And it seems that this is an ongoing discussion which will not end soon because our attitudes and behaviours online are constantly evolving – in line with all the new technological advancements that seem to occur on a daily basis. Recently, I had a similar discussion with my friend Katina Kostova. We talked about the reasons why some people barely (if at all) comment on blogs? In our short correspondence several points are worth mentioning here, I think.

First, there is the fact that majority of active online users are only consumers of information. They are not looking for a discussion on a certain topic or to build relationships with the writers. And if they want to react to what they’ve just read, it is much easier to click on the “share” button and continue to the next post or article. To tackle this behaviour, readers need to show discipline and start to comment on a regular basis. Given enough time this activity will become almost like a habit. Leaving comments on a regular basis will leave an impression with the other participants in the conversation who will start to recognize the name of the commenter.

Second, there seems to be a trend in shifting the discussion from the blogs to other social networks like Twitter, Facebook and LinkedIn. Sharing through these platforms takes much less time, it’s easier to write a short note with the link than writing a long comment in the blog, and the chance that more people will be exposed to the note/comment is higher.

Third, there might be some psychological barriers to commenting on blogs. Some people might be afraid of confrontation or scared of insulting the author. They might prefer to share their opinion and critique privately – directly to the author, rather than stating them openly in the public. Furthermore, the person writing the comment might feel uncertain or insecure. One might not feel competent enough about the topic or as knowledgeable as the other participants who are leaving comments and simply avoid joining the conversation.

These are some of the reasons we covered in our short talk. I am sure that there are other reasons that stop people from commenting on blogs. I would love to hear from you and read your own thoughts on the subject.


Mastering the art of skimming through

Overwhelming and time-consuming - more than 15 tabs...

I am writing this post while at the same time, in my browser, I have 14 tabs open, each with (probably) an interesting and important content that I have to consume in order to stay up to date with goings on in the marketing communications industry. All of these pages I have found on my twitter stream and list of renowned professionals.

Overwhelming amount of information

It is a great way to keep in touch and stay alert for essential new developments in the field. However, each of these experts have an incredibly active online presence and the amount of information coming into my stream can be, at times, overwhelming. I have managed to find a system with which I am able to follow them and check the insights they are publishing. But then, after I go through the list and open all the pages I find relevant, I am facing a browser window stacked with a huge amount of tabs and information, respectively.


In this situation I am facing two challenges – I am tired at the end of the day and don’t want to spend an hour staring constantly at the screen; there is also the danger of loosing interest and getting bored with all the text and information, because it’s just too much, way too much. Somehow, I have managed to solve this. I started using the technique of skimming through the texts, saving precious time and keeping myself engaged into what I am doing. I will provide a few guidelines based on my personal experience.

How do I do it?

1) I carefully read the title, so I am sure I the information in the publication is really important and, most of all, it is relevant to me.

2) After I have opened the pages and start going through the articles I focus on the first paragraph – it should be compelling enough that it raises your interest and clearly outlines what the following content will be all about.

3) Look for headings. Headings are the best tool for quickly identifying the relevant part in an article and you can easily navigate to this part that you want to read about.

4) Focus on lists. Articles that contain lists are much easier to read. You can easily go through all the major points and if you need more clarification, then focus on the details. What happens most of the time is that you will be reading of things you have read already somewhere else, so, you won’t need to read in depth. On the other hand, if you find something completely new, you can devote your whole attention to it.

5) Read the conclusion. Usually at the end of the publication the author will be summarising the content, raising a new, challenging question, or ask you for direct action. Make sure you check out this part of the content.

These are my thoughts and techniques I use while skimming through all the articles I read daily. I would like to know what other techniques you consider valuable and useful in a similar situation. Let me know in the comments!

Fiction writing based on everyday real-life happenings

It’s hard to start. I’ve been thinking for quite some time already about writing something – a blog or a journal of some sorts. And I want to collect the writings into a book – to create something…with my name on it. I am sure that if I write it, it’s going to be good – everything I’ve ever done has turned out to be of good quality. “Where’s the proof of that?” – I hear you asking me. Well, it’s quite simple – other people like what I do. And in case they don’t like it at first, I always manage to talk them into liking it… Continue reading