LinkedIn Needs a Better Notification System

I am a regular user of LInkedIn and rely on the service to build and maintain a strong professional network. There is, however, a very significant problem with the site: their notification system.

So far the system displays notifications only for new messages and invitations. It does not send notifications when someone comments on your status update or when a new connection has accepted your request.

These are major drawbacks that are limiting the ability to have conversations among contacts within the site.

Not having a well-functioning notification system is one of the reasons a lot of people don’t spend more time on the site. I believe that a system which is more similar to the one Facebook has – comprehensive and customizable – will prove to be of great benefit to the website.

Notifications for group discussions can also be improved. At the moment, LinkedIn sends you all these emails which fill your inbox. I have filtered all the messages coming from LinkedIn a long time ago. Therefore, I may miss important announcements, but I prefer this than having my inbox cluttered. If users are noted about group activity through a notification system instead of emails it will make life much easier. At least that’s how I see it.

How about you? Are you a frequent LinkedIn user and would you like to see an improved notification system? Do you have other suggestions on how it can be improved?

3 Great Interactive Marketing Campaigns with RFID and Facebook

I am a big admirer of new technology and its application in marketing, especially when the result is a novel and remarkable user experience. The use of Radio-frequency identification (RFID) technology and Facebook in interactive marketing campaigns is a combination that creates such an effect.

Recently, I have been researching a bit more about this technology and the possibilities it can bring to the field of marketing and communication. And I managed to find a few really interesting cases which I think are worth sharing.

Below you will see three campaigns from the automotive, drinks and holiday industries.


The first one is a case by Renault. Earlier in the year, Renault participated in the Amsterdam auto show in The Netherlands. Visitors to their stand were able to interact in a quite unusual way and to connect their online and offline worlds. And all of this with just a plastic card…well not exactly, as you can see from this video:


The second case features Coca Cola and their Summer Village initiative organised in Israel. The organisers were able to find a great and entertaining way to let the teenage visitors to share their experience in the real world with their friends online. And all of that with the help of a bracelet…and a chip, and Facebook of course. Here’s the video:

Ushuaia Beach Hotel

The third case comes from a very warm and sunny place – Ibiza. The Mediterranean island becomes the party centre of Europe for three months every year. As a result of that local clubs are faced with the big challenge of attracting the attention of the visitors. If you have been to Ibiza you can’t have missed all the people inviting you to parties in random clubs and all the other crazy ways they’ve come up with over the years to attract your attention. Well, this year, the Ushuaia beach hotel and club found a great way to stand out from the crowd. Again with the help of a few simple tools. Take a look:

All these cases and the speed at which agencies are adopting the innovation bring me a sense of encouragement that very exciting times are ahead for all of us involved in digital communications. I’m really looking forward to more creative uses of this technology by marketing and communication professionals!

My admiration for Posterous

Recently, I started working on a new project about Formula One Marketing. It’s a blog where I present my thoughts and share news regarding developments in the world of F1.

To set up the blog I considered several platforms and decided to go with something new. So, I chose Posterous and I must say that it is a really great and simple to use tool. In fact, its simplicity and ability to post “on-the-go” are the two features that really sold it to me.

Great email functionality

You can set up your blog just by sending an email and later, you can maintain your blog just through email. The platform also has a nice little app for iPhone (also works on the iPad, although not as well) which lets you publish new content in just a couple of easy steps.


The designs you can choose for your blogs are also great and have a nice minimalistic feel to them – usually, they include a single-colour background and a nice font-type that fits quite well with it. And this is also very simple to set up.


Pages and links are easily uploaded as well. By going through the main settings page, you can set them up in almost no time.


Another great feature about Posterous is the ability to quickly set up a feedburner subscription system and connect the site with Google Analytics. Gaining thorough insights about the project is extremely important to me and with Analytics I can easily get access to such information.

It’s very social!

Furthermore, Posterous offers its users to connect their blogs to the big social networks – Facebook, Twitter, LinkedIn. This way you can set up the “autopost” feature, so that your new content is shared on all your social channels (and later you have the ability to repost with just a click of a button). This feature also allows you to connect with your friends or followers and subscribe to their Posterous feeds (in case they have one). And all that, again, with just a click of a button.

To sum up, Posterous is a great platform for bloggers who are looking for a simple tool where they can quickly and easily share their thoughts, supported with all kinds of media (photos, videos, sound recordings).

Finding a rhythm

Rhythm, according to Wikipedia is “any regular recurring motion, symmetry.”

Finding a rhythm is essential when you are doing sports. If you find your own rhythm while doing sports you will be able to avoid a burn out and you will have much more fun exercising.

Finding a rhythm for your digital activity and habits is just as important. It will prevent you from feeling overwhelmed and fed-up with social media and constantly trying to be “present.” It will also make social media much more fun.

Finding a rhythm will liberate you from thinking about your digital activities as choruses and will help you reach balance and regularity, and to enjoy your presence in the online world.

(PS: I was wondering what kind of picture would go well with this post, but I think this song will make reading the post much more enjoyable;) )

Designing great ideas

Creative thinking is an essential skill for every marketing and communication professional and to stay on top of it we must always be in motion. By being in motion I don’t just mean moving physically from one place to another, but also meeting people with similar ambitions and goals in life who have different interests from our own, and constantly being on a lookout for inspiration from the surrounding world.

Recently, I have learned something about creativity and the way my mind works. I had just finished a study abroad period in Sweden where I lived for the past six months. This was a great opportunity to experience a different culture, meet the people there and learn a lot about Sweden and the Swedish. However, Sweden and Holland (where I previously lived) are not that different from each other and the change was not as dramatic as I had expected. As a result of that I wasn’t really able to get out of my comfort zone and find a challenge that could fire up my mind and activate my creative thinking. That doesn’t mean I wasn’t creating stuff – I had been working on two blogs and have significantly increased my online presence and used the time I had to build a nice little professional network.

What I missed, however, was those amazing little moments when great ideas just seem to appear in front of you, even when you are asleep. My brain was simply not getting enough food for thought. Moving is living and there wasn’t that much moving at the time.

A couple of weeks ago I left Sweden and went to Germany for a few days before I left to Spain for a weeks holiday on one of it’s islands in the Mediterranean. I also reconnected with one of my closest friends with whom we share pretty similar ambitions, yet our interests are in two quite different fields. And as usual we had great conversations.

This had a remarkable effect on me. Suddenly, as if my brain had awaken again and started generating all these great ideas. In addition, the wonderful Spanish environment and the sea had become an infinite source of inspiration.

What I have learned from this experience are three very simple and rather obvious lessons about the creative process. In order to stimulate creative thinking and generate great ideas a person should:

– seek a change of environment and try to escape the grasp of the comfort zone

– have conversations with like minded individuals who have interests different from our own

– take inspiration from the surrounding world and apply it to his or her great ideas

I believe that combining these three steps is the way forward to escape from the greyness of everyday life and stimulate these creative juices. Consequently, you will experience the great process of coming up with something brilliant…and that as you know is a feeling like no other!

ANNOUNCEMENT for this blog and something else…

Hey folks,

Just to let you know: I will be redirecting my attention to my latest project F1 Marketing where I am blogging about the marketing world of Formula One.

F1 has long been a passion for me and I am aspiring to a career as a marketer in the field. So, I’d be sharing my thoughts on new developments that are going on around the dynamic environment that Formula 1 is. I would appreciate it if you take a look at the website for my new project

However, this does not mean that I will be neglecting this space. In fact, there are plenty of things I’d like to share here as well, so, there will be quite a lot of activity on this site as well.

That’s it for now!

Take care!